November: Two Products, Zero Users, and Everything I'm Learning

I shipped two products in November: TweetBlink and MakeSkill.

Both solve problems I actually have. TweetBlink helps me generate tweets faster when I’m staring at that blank compose box. MakeSkill lets me build Claude skills.

The user count? Zero 😅

Not “close to zero.” Not “a handful of test users.” Literally zero people using what I built (Up to now)

The Reality Check

Here’s what nobody tells you about indie making: shipping is the easy part. Getting that first user? That’s the mountain.

I’ve spent years as a software engineer solving technical problems. Build a feature, deploy it, users appear because they’re already there. The infrastructure existed. The distribution was handled.

Now I’m learning the hard way that building in a vacuum doesn’t work. You can have the most elegant solution to a real problem, but if nobody knows it exists, it doesn’t matter.

What I’m Doing About It

I’m learning marketing. Not because I suddenly love marketing, but because I love building things that people actually use.

I started writing blog posts. Sharing on social platforms. Talking about what I’m building and why. It feels awkward. I’m not a marketer. But I’m doing it anyway.

Because here’s the thing: I still love the building process. The zero users stings, but it doesn’t kill the joy of creating. Each product teaches me something new. TweetBlink taught me about browser extensions. MakeSkill taught me about how to use Skill effective in Claude.

What’s Next

December won’t magically fix everything. But I have a few product ideas brewing. More importantly, I’m committing to the marketing piece.

Keep writing. Keep sharing. Keep showing up.